Below are some of Backup Technology’s awards….
Asigra Awards
This is the most prestigious accolade which an Asigra service provider can receive. As well as being awarded this in 2008, Backup Technology had the additional honour of being the first company outside of the U.S. to do so.
Asigra Inc named Backup Technology their Partner of the Year in 2008. The Partner of the Year award is in recognition for outstanding innovations in the deployment and application of Asigra’s service-oriented backup and recovery platform, as well as best practices in ensuring excellent customer satisfaction.
“…We are proud to have Backup Technology as part of our expanding community of partners.” “With innovations from both a technology and service perspective, Backup Technology is clearly a premier provider of solutions that address information recovery. We thank all our partners and customers for attending the conference, sharing their best practices and innovative applications, and congratulate those recognised for excellence.”
Asigra seeks to award innovative deployments of its Televaulting™ information recovery management platform, whether deployed for protecting virtualised servers, large distributed organisations or multi-location data centre environments. This year, Asigra bestowed awards upon its partners and customers based on these innovations as applied to addressing business challenges. Backup Technology was recognised for its ability to establish itself as the UK’s leading online backup and disaster recovery provider in just three years.
“…It’s an amazing honour to be named Asigra Partner of Year. Our professional services approach as well as the support we receive from Asigra has been key to our success. We look forward to building our customer base even further over the coming years.”
B2B Marketing Award – Best use of search marketing
What is the B2B Marketing Award:
The B2B marketing awards is operated By B2B Marketing and recognises excellence in business to business marketing. Winners of the award are from all forms of industry and previous winners include Barclays, British Gas Business, HP, JCB and Speedy Hire amongst others.
Backup Technology’s winning campaign:
The aim of the campaign was to raise the profile of Backup Technology, as well as draw the attention of prospective clients to the importance of backup and recovery solutions. This involved communicating with IT managers, CIOs and IT directors to increase Backup Technology’s client base and ultimately its revenue.
What are Adwords and how have Backup Technology utilised them:
Adwords are advertisements which appear next to the search result when one of your key words is used in a Google search term. Google charge when a potential customer clicks on an ad to be connected to the advertisers webpage. In order for a company to feature highly in Google search listing, the adwords used must be fine tuned and highly specific.
Backup Technology has focused on Google Adwords for its marketing for a number of reasons. Primarily the Internet is the first resource for IT managers, CIOs and IT directors. In addition as a young company Backup Technology didn’t have vast funds to invest in its marketing, and Google Adwords allows flexible investment as and when funding is available. As return increased so too did the budget for marketing.
The key words used by BackUp number in the thousands however in order to target specific sectors of customers, the company divided these words into categories. This meant that keywords were divided into 30 categories running simultaneously.
To further increase the efficiency of their marketing campaign Backup also utilise Google analytics. Google analytics allows the monitoring of visitors to a site. Information such as which company the visitor was from, the city they are based as well as the pages they viewed are all available. Such a proactive approach has lead to many clients choosing Backup Technology over the competition.
The Result:
The use of Google Adwords in Backup Technology’s marketing strategy has lead to the company growing exponentially since 2005 through attracting customers, resellers as well as partners.
Backup Technology now have a significant client portfolio of renowned companies. These include various football clubs, several charities and high end organisations such as British Red Cross.
